Flame Collateral

Flame originally came to us to update their main menu. They had some very interesting ideas about how to make the menu work harder and be more effective.

As we implemented these updates it became clear we were involved in something more than just updating a menu. Over time as we have worked our way through updating Flame’s existing collateral and creating new pieces we have given the Flame brand a gentle upgrade - on one hand distilling the brand down to its essence by getting rid of distracting and superfluous elements, and on the other hand introducing a range of dynamic monochromatic devices that allow for greater expression of the Flame brand.